Friday, April 26, 2013

"Hyundai Suicide Commercial 2013"



Finally, a car ad that I can relate to.
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6 comments:

Toad said...

Your kidding I hope?

April 27, 2013 at 8:06 PM
OrbsCorbs said...

I hope so, too.

April 27, 2013 at 8:57 PM
SER said...

I heard about this last night that they took it off the air...too many groups complaining about it

April 27, 2013 at 10:58 PM
kkdither said...

I find it pretty disturbing.

April 27, 2013 at 11:55 PM
OrbsCorbs said...

From the YouTube page hosting this video:

Published on Apr 26, 2013

"A new ad from automaker Hyundai has raised quite a few eyebrows in the United Kingdom, with intense backlash focusing on the product's 'insensitive' depiction of a failed suicide attempt to promote its brand. In the video clip, a man is depicted sealing up his garage and taping a hose pipe to the vehicle's exhaust, presumably in an effort to commit suicide by carbon monoxide poisoning. In the end, he survives due to the car's clean emissions technology.

"The video ad was created by Innocean Worldwide Europe to promote the automaker's new iX35 crossover SUV. Most viewers seem to view the video as a clear and undoubtedly offensive effort to make light of a failed suicide attempt, cynically promoting the car's clean emissions as having saved the man's life.

"In addition to the countless angry tweets the car company has received, advertising writer Holly Brockwell — who lost her father to a suicide attempt like the one depicted — drew the most attention towards the ad when she wrote a heart-wrenching open letter on the blog Copybot."

http://www.youtube.com/watch?v=grDbiKmDhyw

April 28, 2013 at 1:28 AM
OrbsCorbs said...

I'm not crying out for attention or trying to disturb anyone. As soon as I saw the ad, I thought, "That's my kind of ad." I was making a joke at my own expense.

I've had clinical depression for God knows how long. As I tell any shrink or counselor, there isn't a day that goes by that I don't think about killing myself. I just spend a hell of a lot more time not thinking about killing myself.

April 28, 2013 at 1:35 AM

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