As
cases of the coronavirus continue to climb, nothing feels more
surreal than the irrational stockpiling of toilet paper, even though
experts tell us it isn’t necessary and manufacturers say there is
no shortage.
Whether
it stems from a herd mentality, reading social media posts about
toilet paper fights, or an overwhelming sense of helplessness, one
thing is certain: the panic buying of toilet paper has prompted bidet
sales to soar.
While
Americans have long been resistant to bidets — a common feature in
European toilets where jets of water clean you off instead of toilet
paper — the spread of the coronavirus seems to be changing longtime
views on self-washing.
Inexpensive
entry-level styles of the Toto washlet bidet seat can be found at big
box stores like Home Depot, Wayfair and Lowes for as low as $250. And
new affordable alternatives, like the Tushy bidet, allow you to clip
on a bidet attachment without plumbing (it draws water from the
toilet’s supply line) and electricity for the cost of toilet paper
on EBay right now — $79 for a classic bidet and $109 for the warm
water spa version.
“Tushy’s
sales over the past few weeks have grown from double to triple to
more like 10-times what they were in weeks before word spread about
TP shortages,” said Jason Ojalvo, CEO of Tushy. “This could be
the tipping point that finally gets Americans to adopt the bidet.”
Brondell,
which sells bidet attachments, hand-held bidet sprayers and luxurious
bidet seats, has also seen a boost in sales in the wake of the
pandemic.
“In
the midst of this unprecedented toilet paper run, we’re really
grateful for the opportunity to provide those who need them with
smart solutions for toilet paper replacement,” said Daniel Lalley
communications director for Brondell.
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