Harley-Davidson, a name synonymous with American motorcycles and the freedom of the open road, is making a move that has left many feeling betrayed and concerned.
Harley-Davidson, a name synonymous with American motorcycles and the freedom of the open road, is making a move that has left many feeling betrayed and concerned. The company's recent decision to shift some motorcycle production to Thailand is a kick in the teeth to American workers and raises questions about the company's commitment to its roots.
This is not the first time Harley-Davidson has faced criticism for such actions.
Approximately 572 members of the International Association of Machinists and Aerospace Workers (IAM) lost their jobs when Harley-Davidson closed its Kansas City plant in 2019. At that time, the company claimed that its new facility in Thailand, built in 2018, was established primarily in response to a 31% tariff imposed by the European Union on U.S.-made motorcycles, itself a reaction to tariffs on European steel and aluminum imports under then-President Donald Trump—would only serve the Asian and European markets, assuring that American jobs would remain secure.
The impact of this decision is felt most acutely by our members in places like York, Pa., and Menomonee Falls, Wis. These folks are more than just employees; they are the heart and soul of Harley-Davidson. They take pride in their work, pouring their passion into every motorcycle that rolls off the assembly line. The uncertainty surrounding their jobs is not only a financial concern but a blow to their sense of identity and purpose.
Production move to Thailand feels like a betrayal to loyal customers
Harley-Davidson's decision to manufacture motorcycles overseas and sell them in the U.S. adds insult to injury. It's one thing to shift production to meet demand in other markets, but it's quite another to import those same products back to the very country where the brand was built. This move feels like a betrayal to the loyal customers who have supported Harley-Davidson for generations.
The company's justification for this decision centers on remaining competitive in the global marketplace. While these are valid concerns for any business, they ring hollow when weighed against the human cost. Harley-Davidson's success was built on the backs of American workers, and their loyalty deserves more than just lip service.
This decision also raises questions about the future of American manufacturing. Harley-Davidson is not just any company; it's an American icon. If a brand as deeply ingrained in American culture as Harley-Davidson is willing to shift production overseas, what does that say about the state of manufacturing in this country? It sends a discouraging message to other companies and workers who are struggling to keep manufacturing jobs in the U.S.
It's important to acknowledge that the global marketplace is complex and ever-changing. Companies must adapt to survive, and sometimes that means making difficult decisions. However, those decisions should not come at the expense of the very people who have helped build the company's success.
Harley-Davidson's story intertwined with the American dream
Harley-Davidson has an opportunity to reconsider this decision and demonstrate its commitment to American workers. By investing in its U.S. workforce and finding innovative ways to remain competitive, the company can not only preserve jobs but also strengthen its brand and reputation.
The story of Harley-Davidson is intertwined with the American dream. It's a story of hard work, passion, and the freedom to chase one's dreams. It's a story that resonates with people across the country and around the world. The company has a responsibility to honor that legacy and ensure that its actions align with the values it represents.
The road ahead may be challenging, but Harley-Davidson has faced adversity before. By choosing to prioritize its American workforce and invest in the future of manufacturing in this country, the company can not only overcome this latest hurdle but also emerge stronger and more resilient than ever. The choice is theirs, and the world is watching.
Brian Bryant is president of the International Association of Machinists and Aerospace Workers.
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