Ricardo Torres
In the ad, published Sunday in the Journal Sentinel, Eulberg poses questions about the January 6 riot. One example: "Ask yourself before voting: Why was the Capitol Police ORDERED NOT TO use tear gas on January 6, 2021?"
The move by the diamond store echoes what Penzeys Spices has done on the other side of the political spectrum, which is to embed the political views of owners in their advertising and online presence
The Robert Haack ad makes no mention of the House Select Committee on the January 6 Attack. The committee interviewed more than 1,000 people and published an 845 page report on the attack, blaming former President Donald Trump for lying about losing the 2020 election.
Trump was impeached for his actions on that day, however he was not removed from office.
PolitiFact in 2021 called numerous statements about the Capitol riot the Lie of the Year.
The PolitiFact article states: "The events of Jan. 6 were widely broadcast on that day and many days afterward, allowing the public to see for itself exactly what happened. The body of evidence includes direct video documentation and many eyewitness accounts. So efforts to downplay and deny what happened are an attempt to brazenly recast reality itself."
One person was killed by police during the siege, and in the days after, two died of heart attacks, and one died of a drug overdose, according to Factcheck.org.
About 175 police officers were injured and four officers committed suicide after the attack.
Federal prosecutors have charged more than 1,000 people with participating in the riot, and arrests continue.
Eulberg said he believes it is wrong to blame Trump for the attack.
Although Robert Haack Diamonds is the name of the company on the ad, Eulberg says the message is coming from him.
“This is stuff that’s been bugging me," he said.
Eulberg indicated he plans to run additional ads in advance of the the Nov. 5 election.
"All I'm going to be doing is running a series of questions of 'why?'" Eulberg said.
“Penzeys Spices, they can voice their opinion on political stuff, I guess I can too,” Eulberg said. “It basically opens up the conversation, that’s all I’m trying to do.”
Eulberg believes that-those who hurt people or did damage should be punished.
“The people that went in and hurt anybody, 100% they need to be punished,” Eulberg said. “I’m not condoning what happened on January 6th whole-heartedly, it’s disgusting."
USA Today has published fact check round ups about the events of January 6 on the anniversary of the riot, in 2023 and in 2024.
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