http://www.journaltimes.com/articles/2009/07/25/local_news/doc4a6ba9cd6ca01655459846.txt
Towards the end of the article:
"Through our parent company Lee Enterprises, The Journal Times is part of a consortium that has entered into a partnership with Yahoo!. Yahoo! built one of the most technologically advanced online advertising systems currently available. The amazing system, called Yahoo! BT (BT stands for Behavioral Targeting), will allow Journal Times advertising clients to have their ads displayed to Web site users in the 'buying cycle' for specific goods and services.
"For example, the new Yahoo! Behavioral Targeting system can determine that a user has been searching for a new Ford F-150 truck somewhere on the Internet. So when the user visits The Journal Times’ site, they will be served an F-150 ad. This type of targeting extends into demographics, geography and consumer buying patterns in multitudes of business categories. The Journal Times is the only company with the Yahoo! BT system in Racine County.
"The end goal of these new systems is to provide online readers and advertising clients with the best possible products. The Journal Times team works hard to produce the best local newspaper and Web site every day and appreciates your readership."
Oh yeah, "Behavioral Targeting" sounds like a good idea.
It will be interesting to see what the new site looks like.
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5 comments:
Will users be prompted to install the Yahoo toolbar when they register on the new site?
As of late, my yahoo email has been very troublesome. I've been on and off unable to access messages due to technological problems *on their end* for about 2 months now. I contacted their customer service several times and have found it to be seriously lacking, only generic responses regurgitated that do not help. In the past, yahoo used to be the best.
I USED to have a free website through yahoo. Since it was free, you had to select an advertising category. I chose education and computers.. seemed a good fit for my purposes. Some of the ads in that category were far from school appropriate. Makes me wonder what my own personal demographics would deliver to me via ads.
All companies are struggling to survive a tough time. At this point, I'm thinking yahoo might be making some bad decisions and turning south. I hope not.
Information collection is something we should all be concerned about. If you were aware of how much takes place, I guarantee you would be freaked out.
I just clicked the link and found it hilarious that the story is closed to comments.... A new site, but surely the same old antics... hahahaha
Yeah, kk, I also noticed the irony of a story about the new, improved site being closed to comments.
If you clear your cookies and history before visiting the site, how can Yahoo or anyone else know where you've been or what you've been searching for? They don't have access to your internet service provider's logs. I assume my ad blockers will continue to do the job or will upgrade if necessary. Anyway, they don't advertise the kind of stuff I search for.
When is the launch?
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